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A Tiger’s Tale The turbulent entry of Tiger Airways into the Australian Domestic Airlines Market A case study in International Marketing Executive summary Tiger entered the Australian Domestic Airline market without f
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Document Date: 2014-03-16 01:30:07

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File Size: 3,49 MB

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City

Hobart / Sydney / Canberra / Melbourne / Adelaide / /

Company

Tiger Airways Australia / Airbus / Qantas / Australian Domestic Airline / Singapore Airlines / Australian Airline / Asia’s Low Cost Airline / Virgin Australia / Tiger Airlines / Jetstar / Tiger Airways / July 11th 2011 Sydney Morning Herald / Singapore Airline / Sydney Morning Herald / Mediacorp / /

Continent

Asia / Australia / /

Country

Switzerland / Australia / Singapore / /

Currency

USD / /

Event

Employment Change / Company Expansion / Environmental Issue / Person Travel / /

Facility

Melbourne’s Avalon airport / Alice Springs Airport / Sydney airport / Melbourne’s Tullamarine Airport / University of St Gallen / Singapore Changi Airport / /

IndustryTerm

road travel / false and misleading advertising / connective air travel / air travel offers / corporate law / budget airline / low-price holiday travel market / budget travel / preferred airline / liberalised airline ownership legislation / online booking / value-for-money travel options / airline / airline overtaking / ground handling services / airline operations / air travel / air travel sector / budget travel market / /

Organization

University of St Gallen / International Pilots Association / Australian Competition and Consumer Commission / /

Person

Alan Joyce / Richard Branson / Richard Woodward / Samuel / Andrew David / John Borghetti / Alice Springs / Tony Davis / Rockhampton Coast Some / /

Position

Captain / International Marketing Executive / general public attitude / executive general manager / CEO / Virgin Blue CEO / chief executive / /

Product

Harman On Time Radio / Airbus A320 / /

PublishedMedium

The Sydney Morning Herald / Mediacorp / /

Region

South East Asia / /

URL

http /

SocialTag