media relations / public relations objectives / e-letters / public relations / public relations professional / direct communications devices / public relations campaign / /
NaturalFeature
Sunshine Coast / /
Organization
Public Relations Institute of Australia / University of the Sunshine Coast / /
Person
Michelle Smytheman / Michelle Smythemen / /
Position
director of Reflected Image Productions / member / /
Forming a PR Strategy By Michelle Smythemen, Reflected Image Productions What are your goals and objectives? What is your point of difference? What makes you different from your competitor? What is it you want to achieve