![Decision theory / Brand management / Choice modelling / Microeconomics / Marketing / Utility / Expected utility hypothesis / Brand awareness / Preference / Brand / Discrete choice / Expected value Decision theory / Brand management / Choice modelling / Microeconomics / Marketing / Utility / Expected utility hypothesis / Brand awareness / Preference / Brand / Discrete choice / Expected value](https://www.pdfsearch.io/img/bbd90c84dea3ffd2d96936f03e06db15.jpg) Date: 2007-10-21 15:45:47Decision theory Brand management Choice modelling Microeconomics Marketing Utility Expected utility hypothesis Brand awareness Preference Brand Discrete choice Expected value | | Modeling Multiattribute Utility, Risk, and Belief Dynamics for New Consumer Durable Brand Choice John H. Roberts; Glen L. Urban Management Science, Vol. 34, No. 2. (Feb., 1988), ppStable URL: http://links.jstoAdd to Reading ListSource URL: ebusiness.mit.eduDownload Document from Source Website File Size: 491,53 KBShare Document on Facebook
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