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Finance / Institutional investors / Hedge fund / Lipper / Mutual fund / 130–30 fund / Financial economics / Investment / Financial services


Alternative marketing for alternative investments Yan Lu^ David Musto∗
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Document Date: 2013-07-05 13:44:58


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City

Gainesville / Philadelphia / /

Company

Ad / Wall Street Journal / Center for Research in Security Prices / /

Country

United States / /

Event

Company Expansion / M&A / /

Facility

Warrington College of Business / University of Florida / University of Pennsylvania / Yan Lu^ David Musto∗ Sugata Ray+ University of Florida University of Pennsylvania University / Hypotheses Building / /

IndustryTerm

investor search costs / advertising period / mutual-fund advertising / advertising decisions / consecutive advertising / advertising data / personal finance publications / media mentions / Mutual fund advertising spending data / hedge fund advertising / recent advertising / flow-advertising relationships / mutual fund products / indirect hedge fund advertising / mutual-fund-level advertising / mutual fund advertising / side-by-side management / Family-level advertising / media attention / /

Organization

University of Pennsylvania University / Wharton School / Warrington College of Business / University of Florida University / the University of Pennsylvania / U.S. Securities and Exchange Commission / /

Person

Delayed Rule / Jay Ritter / Yan Lu / Sudheer Chava / Zheng / Wang / George Aragon / Chris Clifford / David Musto / Pankaj Jain / Deb Mitra / Mary Schapiro / /

Position

manager level / commissioner / Chief / /

ProvinceOrState

Pennsylvania / Florida / /

PublishedMedium

The Wall Street Journal / /

SportsEvent

UFL / /

SocialTag