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Internet marketing / J. C. Penney / AdWords / Online advertising / Advertising / Google / Customer engagement / Online locator service / Marketing / Business / Internet


Case Study | JCPenney Optical JCPenney Optical’s In-Store Traffic and Brand Exposure Rockets 8x Higher With Google Advertising
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Document Date: 2014-11-11 13:47:06

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City

Philadelphia / /

Company

U.S. Vision / SEER Interactive / San Diego JCPenney Optical / YouTube / Google Inc. / /

Continent

America / /

Country

United States / /

Facility

Store Traffic / /

IndustryTerm

online ads / optical products / online appointment / magazine advertising / digital advertising / online exposure / greater search exposure / mobile devices / online branding campaign / /

Organization

Google Partner / /

Person

Jeffrey Pierson / /

/

Position

director of digital strategy / /

Technology

smartphones / mobile devices / /

URL

www.usvision.com / www.jcpenneyoptical.com / www.seerinteractive.com / /

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