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Design of experiments / Hypothesis testing / Statistical inference / Internet advertising / Advertising / Targeted advertising / Online advertising / Internet privacy / Null hypothesis / Statistical power / Behavioral targeting / Experiment
Date: 2016-02-12 12:31:57
Design of experiments
Hypothesis testing
Statistical inference
Internet advertising
Advertising
Targeted advertising
Online advertising
Internet privacy
Null hypothesis
Statistical power
Behavioral targeting
Experiment

Proceedings on Privacy Enhancing Technologies 2015; ):92–112 Amit Datta*, Michael Carl Tschantz, and Anupam Datta Automated Experiments on Ad Privacy Settings A Tale of Opacity, Choice, and Discrimination

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