Case Study | Encyclopædia Britannica Approach: GIRVIN’s translation of the Enclyopædia Britannica’s 240-year-old brand into a digital medium demanded honoring proven attributes while refreshing its identity. GIRVI - A Case of Identity - Document - PDFSEARCH.IO

First Page	Meta Content
	Case Study \| Encyclopædia Britannica Approach: GIRVIN’s translation of the Enclyopædia Britannica’s 240-year-old brand into a digital medium demanded honoring proven attributes while refreshing its identity. GIRVI Add to Reading List Document Date: 2012-07-31 23:46:20 Open Document File Size: 99,44 KB Share Result on Facebook IndustryTerm retail / retail audience / / Person Aline Lathrop / / Position Marketing Manager / / SocialTag Encyclopædia Britannica Scottish Enlightenment Communication design Encarta Brand Reference Online encyclopedias Library science

Case Study | Encyclopædia Britannica Approach: GIRVIN’s translation of the Enclyopædia Britannica’s 240-year-old brand into a digital medium demanded honoring proven attributes while refreshing its identity. GIRVIAdd to Reading List