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Identification / Brand management / Tide / Market power / Brand / Marketing / A. G. Lafley / Procter & Gamble


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Document Date: 2013-10-07 04:42:13

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File Size: 1,67 MB

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Company

F. Company / Neil McElroy A. Invented / P&G / /

Continent

America / /

Currency

USD / /

Event

Employment Change / Reorganization / /

IndustryTerm

manufacturing / retail market share / lower retail gross margin / lengthy test market protocol / /

Organization

Federal Trade Commission / DOJ / /

Person

A.G. Lafley / Mark Rosenthal Memo / Bob McDonald / Paul Chassy / /

Position

predecessor CEO / CEO / /

PublishedMedium

Consumer Reports / /

Technology

lengthy test market protocol / /

SocialTag