service communications efforts / advertising management / media idea / particular media channel / media thinking / advertising award / communications programs / advertising campaign / account management / non-traditional media expenses / media buying efficiency / advertising industry / advertising effectiveness / Internet Services / /
Organization
Association of Accredited Advertising Agencies of Hong Kong / New York American Marketing Association / Organizing Committee / EFFIE Organizing Committee / /
The Importance of EFFIE Introduced by the New York American Marketing Association in 1968, EFFIE has since become recognized by agencies and advertisers as the pre-eminent award in the advertising industry. It is the on