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Graphic design / Design / Barbie / Mattel / Brand / Advertising / Kellogg School of Management / Packaging and labeling / Distribution / Marketing / Business / Communication design


Global Standardization - Courting Danger
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Document Date: 2014-07-30 09:18:06

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File Size: 218,78 KB

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Company

Standard products / Kellogg / Mattel / Philips / Coca-Cola / McDonald's Corporation / /

Country

Germany / France / Japan / United States / Netherlands / Mexico / Spain / /

Facility

Northwestern University / Institute of Management Sciences / Marketing Science Institute / University of Chicago / College of Marketing / /

IndustryTerm

consumer electronics / standardized products / franchise systems / food laws / standardized product / average product / cover product / food service customer / laws governing advertising / food / /

Organization

Graduate School / School of Management / Marketing Science Institute / the University of Chicago / M.I.T / Harvard / Northwestern University / Board of Trustees / College of Marketing / American Marketing Association / Institute of Management Sciences / /

Person

Paul D. Converse / Ted Levitt / Types Essentially / Barbie Doll / Philip Kotler / /

Position

manager to critical variations / Chairman / Director / manager / author of Marketing Management / Professor of Marketing / child actor / /

PublishedMedium

Harvard Business Review / /

SocialTag