Kellogg Company / USA LLC / PepsiCo Inc. / Burger King Corp. / Kraft Foods Global Inc. / ConAgra Foods Inc. / Mars Incorporated / Unilever United States / Cadbury Adams USA LLC / Sara Lee Corporation / The Hershey Company / Nestlé USA / Campbell Soup Company / General Mills Inc. / Post Foods LLC / The Coca-Cola Company / Child-Directed Company / The Dannon Company Inc. / /
Continent
North America / /
Country
United States / /
Event
Company Expansion / /
IndustryTerm
media buys / http /
MedicalCondition
PDA / childhood obesity / /
Organization
Council of Better Business Bureaus About / Council of Better Business Bureaus / Better Business Bureau / Program Manager KELLEY BLANCHARD Administrative Program Coordinator Children’s Food & Beverage Advertising Initiative Council of Better Business Bureaus Letter / /
Person
KELLEY BLANCHARD / Froot Loops Reduced / /
Position
President / Chef / Vice President and Director MAGDALENA HERNANDEZ / leader / Stephen A. Cox President & CEO / Executive / Contents Executive / /
THE CHILDREN’S FOOD & BEVERAGE ADVERTISING INITIATIVE IN ACTION A REPORT ON COMPLIANCE AND IMPLEMENTATION DURING 2010 and A FIVE YEAR RETROSPECTIVE: 2006–2011