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Acxiom / Database marketing / Churn / Cross-selling / Marketing / Business / Data privacy


case study Churn Reduction Effort Nets $4 Million for Wireless Carrier Acxiom successfully identifies those most likely to leave
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Document Date: 2013-12-16 15:38:40

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Company

Acxiom Corporation / /

Country

United States / /

Currency

USD / /

IndustryTerm

wireless services / hosted database solution / wireless carrier / /

/

Position

Vice President of Direct Marketing / Major Wireless Carrier / /

Technology

SMS / relational database / /

SocialTag