devices vs. general internet / advertising currency / online space / market place solutions / advertising communication continuum / advertising communication / digital placed-based advertising / consumer advertising exposure / schedule advertising / peripheral devices / media planners / potential solutions / viewable advertising measurement / advertising viewability / creative solutions / online response rates / media investment decisions / econometric media mix solutions / online display advertising / advertising marketplace / advertising/content exposure metrics / viewable impression measurement solutions / outdoor advertising industry / advertising industry / media channels / video advertising / measurement/reporting solutions / peripheral internet devices / noticed advertising / peripheral video devices / 3MS industry / advertising video/signage / Internet Devices / app-based mobile devices / measurement systems / internet display advertising / display advertising / internet display advertising space / measurement solution / advertising impact / technology platforms / campaign advertising weight / digital placed-based advertising opportunities / literature search / peripheral digital devices / cross media measurement consistency / media / advertising exposure / viewable video advertising measurement / advertising industry media transactions / video ad/content serving technology / offering viewable impression measurement solutions / /
OperatingSystem
Cross-platform / /
Organization
Digital Placed-Based Advertising Association / Traffic Audit Bureau / American Association of Advertising Agencies / Advertising Research Foundation / Association of National Advertisers / Council for Research Excellence / Document Organization / Media Rating Council / Digital PlacedBased Advertising Association / Internet Advertising Bureau / /
Person
Rene Descartes / Gerard Broussard / /
Position
Communication Model Media Vehicle Access Consumer Reaction Category Advertising Access / player / /
Product
About Tablets / Impact / /
Technology
6 Technology / video ad/content serving technology / smart phones / digital video / operating systems / mobile devices / smartphones / simulation / /
Video Ad Viewability On Peripheral Internet Devices: Insights for Future Measurement & Currency Standards Prepared for the Council for Research Excellence by Gerard Broussard, Principal, Pre-Meditated Media April 8th, 20