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Digital Ad Operations Standard Campaign Workflow Produced by the IAB Standards and Guidelines Council Digital Workflow Working Group
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Document Date: 2014-10-20 19:10:46
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File Size: 129,13 KB
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Company
Guidelines Council Digital Workflow Working Group October /
Creative /
Media /
/
IndustryTerm
overall campaign concept /
advertising concepts /
/
Organization
Media Agency /
AM/Media Agency /
Media Agency/Creative Agency /
RMV /
POST ANALYSIS ALL AGENCY /
STANDARD CAMPAIGN Publisher Media Agency Creative /
If /
IO /
/
Person
Inventory /
/
ProgrammingLanguage
HOC /
/
Technology
flash /
/
URL
www.iab.net/adunitportfolio /
/
SocialTag
Workflow technology
Business
Groupware
Management
Workflow