ADVERTISERS “Marketers must digitize the entire supply chain to free up $3 billion of lost productivity and billions more to improve the efficacy of measurement and the industry as a whole. Ad ID is the key to unlockin - Ad-ID - Document - PDFSEARCH.IO

First Page	Meta Content
	ADVERTISERS “Marketers must digitize the entire supply chain to free up $3 billion of lost productivity and billions more to improve the efficacy of measurement and the industry as a whole. Ad ID is the key to unlockin Add to Reading List Document Date: 2014-07-11 16:13:59 Open Document File Size: 138,99 KB Share Result on Facebook Company Allows / ANA Ad / / Currency USD / / / IndustryTerm media fragmentation / disparate systems / advertising supply chain / advertising marketplace / advertising assets / supply chain / advertising asset identifiers / / Organization Your Organization / / Person Bob Liodice / Harold Geller / / Position Chief Growth Officer / President and CEO / / URL ad-id.org / / SocialTag Communication Ad-ID Business Marketing Association of National Advertisers Advertising Identifiers Universal identifiers

ADVERTISERS “Marketers must digitize the entire supply chain to free up $3 billion of lost productivity and billions more to improve the efficacy of measurement and the industry as a whole. Ad ID is the key to unlockinAdd to Reading List