Mobclix / TechCrunch / AdMob Two / Apple Struggles / NEW YORK TIMES / Allowing Google / Motorola Mobility / GoogleAdMob / Google Inc. / Yahoo! Inc. / Apple / WALL STREET JOURNAL / DoubleClick / Cisco / Microsoft / Quattro Wireless / /
Country
United States / /
Currency
USD / EUR / /
Event
M&A / Business Partnership / Reorganization / /
IndustryTerm
mobile web sites / mobile advertising networks / mobile search users / mobile in-app advertising / advertising revenues / online advertising / ad networks / search dominance / application developers / advertising network / search agreements / mobile display advertising / non-search ads / online advertising industry / technology experts / mobile advertising marketplace / in-app mobile advertising / search engine accounts / online innovation / mobile advertising network / display advertising inventory / advertising dominance / mobile search advertising revenues / mobile devices / advertising / default search engine / Online publishers / mobile search / search monopoly / smart phone applications / advertising to mobile devices / in-app advertising revenues / mobile advertising network competitor / Internet content / applications / Internet Mobile Search Scaling Fast / advertising space / mobile search advertising / in-app advertising / software development tools / search engines / mobile ad network / mobile ad networks / media / Internet Search / mobile advertising platforms / search engine / ad-serving tools / mobile advertising / search advertising / wireless carriers / advertising monopolies / /
OperatingSystem
Android / /
Organization
Federal Trade Commission / U.S. Department of Justice / European Commission / /
Person
See Brad Stone / Erick Schonfeld / Miguel Helft / David Lawee / Anthony Ha / /
Position
industry executive / president of corporate development / CEO / executive / /
The State of Competition in Mobile Advertising: A Look Back at Google’s Acquisition of AdMob Two years ago, in November 2009, Google announced its intent to acquire AdMob. At the time, AdMob was one of the world’s le