ROI Changes User Experience Scott Hirsch Business / Case Data Bank of America Belkin / Google / ESPN / Adaptive Path LLC / /
Currency
USD / /
Facility
Business University of California / /
IndustryTerm
important tools / Web strategies / Web development teams / enterprise software / Web investment decisions / Web development resources / specific design solutions / Web design / Internet craze / retail e-commerce / Web development processes / Web development projects / real competitive advantage / Web metrics / internal tool / Web managers / possible Web investments / important tool / search engine / Web teams / nancial accounting people / Web development investments / diagnostic tool / customer relationship management / /
Organization
Janice Fraser Partner Adaptive Path Sara Beckman Haas School / University of California / Berkeley / Adaptive Path Haas School of Business / /
Person
Janice Fraser / Sara Beckman / /
Position
Executive / Strategist / General / Contents Executive / /
Adaptive Path Reports » Leveraging Business Value: How ROI Changes User Experience