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Customer experience management / Adobe Systems / Scottrade / Multivariate testing / Customer experience / Marketing / Software / Internet marketing


Adobe Customer Story Scottrade attracts customers across channels. Leading online investment firm achieves 20% lift in landing page conversions and increases online engagement using Adobe Marketing Cloud.
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Document Date: 2015-02-20 17:37:39


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City

St. Louis / San Jose / /

Company

VISITOR ENGAGEMENT Drove / Adobe Consulting / Adobe Customer Story Scottrade Inc. / Flickr / Adobe Systems Incorporated. / Taking / Twitter / Facebook / Scottrade Inc. / Scottrade Improved / SIPC Adobe Systems Incorporated / /

Country

United States / /

IndustryTerm

online visitors / online engagement / online customers / social media / social media sites / integrated web experience management platform / financial services / online information / online brokerage / data management / online properties / paid search strategies / online marketing channels / Web content management / paid-search strategies / online buying decisions / online initiatives / asset management / online investment / online content / social media initiatives / online customer experiences / non-technical online marketers / campaign management / /

Organization

FINRA / /

Person

Bill Dehlendorf / Ryan Miano / /

Position

interactive advertising analyst / Manager / director of digital marketing / Director / Digital Marketing / /

ProvinceOrState

Missouri / California / /

Technology

content management / /

URL

www.scottrade.com / www.adobe.com / www.adobe.com/solutions/digital-marketing / /

SocialTag