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Marketing / Business / Consumer behaviour / Customer engagement / Adobe Systems


Adobe Customer Story Sony Electronics reaches out to a tech-savvy audience. Major electronics manufacturer boosts customer engagement at South by Southwest with Adobe Marketing Cloud.
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Document Date: 2015-02-20 17:22:53

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File Size: 325,58 KB

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City

Austin / San Diego / San Jose / /

Company

Adobe Customer Story Sony Electronics Inc. / Sony Electronics Inc. / Music Unlimited / Twitter / YouTube / Facebook / Video Unlimited / Adobe Systems Incorporated. / Google Inc. / Adobe Consulting / /

Country

United States / /

EntertainmentAwardEvent

South by Southwest / /

Holiday

Christmas / /

IndustryTerm

real-time dashboards / Music Unlimited / Video Unlimited / online initiatives / social media channels / social media / Online analytics / web properties / electronics manufacturer / e-commerce sales / online channels / consumer electronics products / e - commerce / social networks / e-commerce efforts / /

OperatingSystem

Android / /

Person

Aleks Reljic / Brandon Bunker / Callan Green / Michiko Araki / /

Position

vice president of brand activation / vice president / senior manager of analytics / senior social media specialist / vice president of e-commerce / /

Product

Adobe Social / Android tablet / Adobe Target / /

ProvinceOrState

Texas / California / /

Region

Southwest / /

Technology

Android / digital cameras / /

URL

www.adobe.com / www.adobe.com/solutions/digital-marketing / www.sony.com / /

SocialTag