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Interactive Audience Measurement and Advertising Campaign Reporting and Audit Guidelines September 2004, Version 6.0b United States Version
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Document Date: 2014-10-31 14:11:30


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File Size: 554,76 KB

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City

Interactive / /

Company

AdTech / MSN NY Times Digital Overture Poindexter Systems / ABC / NetRatings / Cossette/Fjord Interactive (Canada) Falk AG / PricewaterhouseCoopers LLP / Procter & Gamble / New York Times / Association (Brazil) Media Rating Council (U.S.) PricewaterhouseCoopers LLP / Three Ad Networks / AOL / Yahoo! / Forbes.net / CNET Networks Inc. / /

Continent

Europe / /

Country

Germany / Slovenia / France / Japan / United States / Brazil / Korea / United Kingdom / China / Israel / /

Event

M&A / FDA Phase / /

IndustryTerm

Internet activity / online advertising measurement data / off-line cached media / Internet advertising / media industry / Internet planners / Internet measurement / Internet measurements / Internet measurement metrics / Internet media / on-line browser / advertising sellers / Internet organizations / media delivery vehicles / web content server / Internet Group DoubleClick* Fastclick Falk North America* Focus Interactive/Excite Network / advertising spending / media / modifications as new technology / Internet user / /

Organization

Interactive Committee / Interactive Media Association / American Association of Advertising Agencies / Advertising Research Foundation / Association of National Advertisers / Interactive Advertising Bureau / Measurement Task Force / Media Rating Council / Assoc. of Ad Agencies / Europe IM / /

Product

Project / /

Technology

HTTP / Caching / flash / /

URL

About.com / Advertising.com / Forbes.net / Forbes.com / /

SocialTag