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Interpreting Advertiser Intent in Sponsored Search Bhanu C. Vattikonda, Santhosh Kodipaka∗ , Hongyan Zhou∗ , Vacha Dave∗ , Saikat Guha† , and Alex C. Snoeren University of California, San Diego Microsoft, Redmond

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Case Study: Luxury Retail Advertiser Challenge Campaign Results

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Multi-Label Learning with Millions of Labels: Recommending Advertiser Bid Phrases for Web Pages Rahul Agrawal Microsoft AdCenter

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• Statistical classification
• Machine learning
• Multi-label classification
• Support vector machine
• Multiclass classification
• Supervised learning
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• Pattern recognition
• Linear classifier
• Classifier chains

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