Jönköping / GMI City / Amsterdam / Budapest / Birmingham / Randers / Hamburg / Rotterdam / /
Company
Hamburg Marketing GmbH / Delphi / /
Country
Sweden / / /
Facility
Budapest City Hall / Erasmus University / University of Hamburg Welckerstrasse / Institute of Marketing / / /
IndustryTerm
city imaging / corporate or product / democratic systems / public relations / /
Organization
Congress / University of Hamburg Welckerstrasse / Institute of Marketing and Media / International Business School / Erasmus School of Economics / /
Person
Van den Berg / Richard Florida / / /
Position
official marketing strategy / co-producer of public goods / ambassadors for their place brand / senior researcher / Ambassadors / brand ambassadors / post-doctoral researcher / /
50th European Regional Science Association Congress, Jönköping, Sweden, 19th – 23rd August, 2010 My City – My Brand: The Role of Residents in Place Branding Erik Braun, PhD, senior researcher