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Business / Communication design / Graphic design / Communication / Advertising / Marketing / Market research


Call for papers: Advertising Effectiveness in a Cross Platform Context Journal of Advertising Research The new editorial team, in conjunction with the Advertising Research Foundation’s research priorities, would like
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Document Date: 2014-09-19 05:23:11

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IndustryTerm

media consumption context influence audience receptiveness / advertising theory / advertising integration / media platform / advertising effectiveness / /

OperatingSystem

Cross-platform / /

Organization

Advertising Research Foundation / /

Person

Jenni Romaniuk / John B. Ford / /

Position

Professor / Executive / /

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