Printing Industries Association Inc. / Adobe / Pitney Bowes / Epsilon Targeting / Twitter / Google / Facebook / Insight Strategy Group / comScore / Leflein Associates / Chadwick Martin Bailey / Microsoft / Nielsen / ICOM / /
Continent
North America / Europe / /
Country
United States / / /
Facility
Store Choices / Rochester Institute of Technology / /
IndustryTerm
print advertising / retail environment / bank statements / print media / print vs. digital media / business to business / notice search engine ads / media sources shoppers / Internet users finds / social networking profile / social media platforms / advertising channels / social media engagement / online display ads / online ads / e-newsletter / social media / offline media / digital media / online survey questionnaire / media platforms advertisers / Internet users / media specifiers / social media ads / multi-media information delivery / online news sites / search engine / Internet ads / online survey / social media marketing / /
Organization
Rochester Institute of Technology / Printing Industries Association / Inc. of Southern California / School of Print Media / Print Council / Direct Marketing Association / /
Person
Jeff McKenna / Liz Dopp / Warren Storey / Ben Cooper / Patricia Sorce / / /
Position
Executive Director / Consultant / Editor-in-Chief / VP of Product Marketing and Insight / Managing Editor / representative / /
SPRING/SUMMER[removed]Did You Know... In the 1970s, there were eight media platforms advertisers and agencies had to research, plan, buy, and analyze the effects of when mounting a campaign. Today there are more than 100 c