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Kellogg’s Special K case study Kellogg’s ran a national cinema campaign as part of the launch of the new Honey and Almond Special K cereal and breakfast bar. To complement the on-screen activity, exit sampling of the
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Document Date: 2007-03-04 18:29:28


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Kellogg / /

Event

Product Issues / Product Recall / /

IndustryTerm

advertising awareness / online survey / /

Position

representative / /

Product

ad / Spontaneous / /

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