THE DESIGN AND EVALUATION OF ROAD SAFETY PUBLICITY CAMPAIGNS INTRODUCTION This note discusses some basic principals of the data-led design of publicity campaigns, the main issues that need to be considered at each stage, - Advertising campaigns - Document - PDFSEARCH.IO

First Page	Meta Content
	THE DESIGN AND EVALUATION OF ROAD SAFETY PUBLICITY CAMPAIGNS INTRODUCTION This note discusses some basic principals of the data-led design of publicity campaigns, the main issues that need to be considered at each stage, Add to Reading List Document Date: 2000-09-21 08:24:50 Open Document File Size: 48,23 KB Share Result on Facebook Company Kim Smith Ross Silcock Limited / / IndustryTerm car occupants / mass media campaigns / media space / non-media activities / Media selection / Appropriate media / / Organization US Federal Reserve / / Position driver / / SocialTag Attitude Advertising Technology Communication Design Social Norms Approach Road safety Road transport Road traffic safety

THE DESIGN AND EVALUATION OF ROAD SAFETY PUBLICITY CAMPAIGNS INTRODUCTION This note discusses some basic principals of the data-led design of publicity campaigns, the main issues that need to be considered at each stage,Add to Reading List