Hong Kong University of Science / University of Michigan / Kilts Center / University of Chicago / /
IndustryTerm
healthy food choices / defective products / /
Organization
Hong Kong Research Grants Council / Booth School of Business / Kilts Center for Marketing / Ross School of Business / STC Foundation / University of Chicago / University of Michigan / Hong Kong University of Science and Technology / Disturbing Charity / Save the Children / /
Person
Danny / Aparna A. Labroo / John Deighton / Mary France Luce / Anirban Mukhopadhyay / Fishbach / / /
Position
editor / professor / associate professor of marketing / assistant professor of marketing / Emotion theory General / associate editor for this article / first author / General / assistant / second author / /
Lay Theories of Emotion Transience and the Search for Happiness: A Fresh Perspective on Affect Regulation APARNA A. LABROO ANIRBAN MUKHOPADHYAY* Across six studies, we demonstrate that consumers have beliefs pertaining t