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![]() | Document Date: 2010-08-12 10:55:13Open Document File Size: 174,62 KBShare Result on FacebookCityAsuncion / /CompanyStephens / AT&T / Wiley Periodicals Inc. / Wiley InterScience / /ContinentAmerica / /CurrencyUSD / /EventM&A / /FacilityCT Brett A. S. Martin University of Auckland ABSTRACT The / /IndustryTermheuristic processing / effortful processing strategies / elaborative processing / heuristic processors / influence information processing / high-involvement processing state / consumer information-processing strategies / less effortful processing / happy-mood heuristic processing / less effortful heuristic processing / television advertising / influence processing / effortful processing / influencing processing / cognitive processing / /MovieThe Simpsons / /OrganizationUniversity of Auckland / CT Brett A. S. Martin University / /PersonMarge Simpson / Jerry Seinfeld / Homer Simpson / /Positionsituation comedy featuring comedian / judge / /Technologyalpha / cell phones / /URLwww.interscience.wiley.com / /SocialTag |