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Affinity marketing
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1	Analytics CASE STUDY The Google Mobile App Analytics was pivotal in identifying and influencing pre- and postrelease design decisions for Certain Affinity’s Add to Reading List Source URL: static.googleusercontent.com Language: English - Date: 2014-01-06 20:03:10 Business intelligence Business Web analytics Data analysis World Wide Web Web log analysis software Formal sciences Internet marketing Google Analytics Analytics Behavioral analytics
2	Survey on Anti-Fraud Messaging Final Report THE BOARD OF THE INTERNATIONAL ORGANIZATION OF SECURITIES Add to Reading List Source URL: www.iosco.org Language: English - Date: 2015-05-06 07:30:19 Spamming Stock market Confidence tricks Direct marketing Crimes Securities fraud Internet fraud Affinity fraud High-yield investment program Business Fraud Financial economics
3	Rainey Law streamlines its business practices with Lexis Affinity The challenge Rainey Law is an innovative, specialised law firm based in Auckland. Formed in 2009, the firm has Add to Reading List Source URL: www.lexisnexis.co.nz Language: English - Date: 2011-08-08 19:42:46 LexisNexis Open source intelligence Reed Elsevier Lexis Customer relationship management Literature Marketing Business
4	How Hampton Jones found 10 more productive days a month The challenge Hampton Jones is New Zealand’s first chartered building surveying practice, with internationally qualified Add to Reading List Source URL: www.lexisnexis.co.nz Language: English - Date: 2011-08-08 19:42:41 Electronic commerce Ancient Greek theatre Lexis Narratology Plot Poetics Invoice Customer relationship management Chemical affinity Business Literature Marketing
5	Survey on Anti-Fraud Messaging Final Report THE BOARD OF THE INTERNATIONAL ORGANIZATION OF SECURITIES Add to Reading List Source URL: www.iosco.org Language: English - Date: 2015-05-06 07:30:19 Spamming Stock market Confidence tricks Direct marketing Crimes Securities fraud Internet fraud Affinity fraud High-yield investment program Business Fraud Financial economics
6	Financial Services Guide Issued: 26 August 2014 In this Financial Services Guide (FSG), ‘we’, ‘our’, ‘us’ or ‘AEGON’ means AEGON Direct & Affinity Marketing Services Australia Pty Ltd ABNw Add to Reading List Source URL: www.nab.com.au Language: English - Date: 2015-04-21 12:03:02 National Australia Bank Aegon Telemarketing Financial adviser Financial privacy Insurance MLC Limited Internet privacy Direct marketing Business Marketing Financial economics
7	Analytics CASE STUDY The Google Mobile App Analytics was pivotal in identifying and influencing pre- and postrelease design decisions for Certain Affinity’s Add to Reading List Source URL: static.googleusercontent.com Language: English - Date: 2014-01-06 20:03:10 Internet marketing World Wide Web Computing Google Analytics Analytics Google Business analytics Web analytics Business Business intelligence
8	BRAND AUDIENCE TARGETING The ideal way to win new customers: Specifically target users with strong brand/product affinity Brand Audience Targeting identifies your specific target group from your brand or product website Add to Reading List Source URL: nugg.ad Language: English - Date: 2013-10-18 07:46:31 Internet marketing Predictive behavioral targeting Behavioral targeting Target Corporation Target audience Internet privacy Social Media Targeting Marketing Business Internet
9	IJMMR International Journal of Management and Marketing Research VOLUME 3 NUMBER 3 Add to Reading List Source URL: www.theibfr.com Language: English - Date: 2013-09-06 03:11:53 Operations research Caesars Entertainment Corporation Casino Native American gaming Isle of Capri Casinos Economy of the United States Entertainment Affinity Gaming Data envelopment analysis
10	Strong across the board – the new targeting dimension nugg.ad and Zed digital increase brand awareness by 50% Brand affinity and buying intentions grow by more than 17% “Beautifully blond in only 10 minutes” – th Add to Reading List Source URL: nugg.ad Language: English - Date: 2012-11-27 05:27:29 Marketing Design Communication Brand Targeting Predictive behavioral targeting Behavioral targeting Advertising Communication design Graphic design

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