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Company Aimia Inc. / Retail Media / Intelligent Shopper Solutions / Kimberly Clark / Coles / Gillette / Sobeys / CVS / Migros / Play.com / Tesco plc / Aimia’s LMG Insight & Communication / Catalina Marketing UK Ltd / Sainsbury / / Country United Kingdom / / Currency GBP / / / Event Reorganization / / IndustryTerm online retailer / communications plan / retail / email communications / customer segmentation strategy / online retailers / retail analytical tool / consulting services / ecommerce site / electronic products / retail clients / / Organization Commercial / / Person Peter / / Position author / Director the Managing / President / Director / Managing Director / Gleason President / As President / Head / Director the Managing of business / / Product Self Serve retail analytical tool / Loyalty Analytics / Self Serve / / Technology CRM / / URL Play.com / / SocialTag 
PLAYING WITH CUSTOMER LOYALTY How Aimia’s Loyalty Analytics team uses customer segmentation to drive loyalty