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Brand management / Coca-Cola / New Coke / The Coca-Cola Company / Brand / Loyalty program / Australian Interactive Media Industry Association / Cola / Marketing / Business


DRAWING CUSTOMERS INTO THE COKE ZONE™ How Aimia helped the world’s leading beverage brand build relationships
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Document Date: 2014-01-06 15:43:33


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City

Atlanta / London / /

Company

Aimia Inc. / American Express / Coca-Cola Great Britain / Barclaycard / BP / HP / Sony / LMG Insight / the Coca-Cola Company / Twitter / Coca-Cola / British Airways / /

Country

United States / United Kingdom / /

Event

Business Partnership / M&A / /

Facility

University of London / /

Holiday

Christmas / /

IndustryTerm

interactive web-based reward programme environment / web experience / beverage / web-based reward programme / web content / social media / beverage brand / mobile communications / creative marketing solutions / beverage brand build relationships / always-on relationship portal / /

Organization

Coke Zone / University of London / /

Person

Aimee Bryan / /

Position

loyalty leader / author / driver / passionate and motivated marketing director / account director at an integrated marketing agency / director at an integrated marketing agency working / Regional Knowledge Director / partner marketing director / /

ProvinceOrState

Georgia / /

PublishedMedium

the British Airways American Express / /

Technology

SMS / CRM / /

SocialTag