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Chapter 1 MANAGING THE NEW CUSTOMER—AND THE NEW CUSTOMER RELATIONSHIP “All for one, one for all, that is our device.” Alexandre Dumas (1802–1870), The Three Muskateers
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Document Date: 2013-08-31 13:13:24

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Revlon / Google / Facebook / /

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marketplace communications / online visitors / technology bus / social media / real-time marketing / relationship management / e-learning / technology infrastructure / technology-enabled changes / oil-soaked birds / renewable energy sources / communications channels / search engines / social and social media / machinery / data mining / higher gas mileage / trumped traditional media / deeper bonds / cloud computing / technology developments / e-coupon / customer relationship technologies / energy / /

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PM Chapter / /

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Al Ries / Jack Trout / Frederick Winslow Taylor / Alexandre Dumas / /

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