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Statistics and Marketing Peter E. Rossi and Greg M. Allenby Statistical research in marketing is heavily influenced by the availability of different types of data. The last ten years have seen an explosion in the amount
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Document Date: 2008-05-09 14:22:32
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Statistics and Marketing Peter E. Rossi and Greg M. Allenby Statistical research in marketing is heavily influenced by the availability of different types of data. The last ten years have seen an explosion in the amount