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Storytelling / Transmedia storytelling / Culture / Humanities / Alternate reality game / Participatory culture / Transmediation / Literature / Intertextuality / Media studies


Author: Irene McGinn () Bristol Social Marketing Centre Spotlight on Social Marketing #22: Using transmedia stories to engage audiences with social issues Transmedia Storytelling
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Document Date: 2014-02-05 08:43:29

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City

York / Belfast / /

Company

Ford / NYU Press / Twitter / Electronic Arts / YouTube / /

Country

United States / /

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Facility

University of Southern California / University of Chicago Press / /

IndustryTerm

wider online community / social media / transportation / media content / online communities / narrative transportation / mass media exposure / media landscape / oil shortages / digital media / social networks / media participation / circulated media / media formats / public online discourse / /

Organization

Invisible Children / University of Chicago Press / University of Southern California / Harry Potter Alliance / NYU / /

Person

Irene McGinn / Coral Cross / Meta Pancakes / /

ProvinceOrState

Southern California / /

PublishedMedium

American Journal of Sociology / /

Region

Southern California / /

URL

http /

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