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Company COLLOQUY / MasterCard / CIBC / Best Buy / American Express / Walmart / Visa / Card TD First Class Travel / Environics Research Group / RBC Royal Bank / / Country Canada / / Currency USD / / Facility Laval University / Club Sobeys MasterCard / / IndustryTerm pharmaceuticals / airline / evaluation algorithm / bank / research / over-the-counter medication products / online mall component / electronics / online tool / credit card products / nutrition products / maintenance services / car parts/accessories / bank-issued credit cards / beauty products / online survey / food / / NaturalFeature Bay Rewards™ Card Hudson / / Organization Laval University / Queen's School of Business and Frank Pons / Sears Club / / Person Hudson / Ken Wong / / Position financial advisor / Conversation Executive / financial advisors / Professor / President / Executive / General / Professor of Marketing / / Product Aero Classic Visa™ Card / / Technology Aero / evaluation algorithm / CAD / / SocialTag 
Reframing the Conversation on Loyalty Programs in Canada Shifting the way in which loyalty programs are compared – from dividend analysis to ‘time to reward’ Introduction The media and consumers have been comparing