University of Frankfurt / Innovation Kühne Logistics University / Service Management Kühne Logistics University / /
IndustryTerm
advertising messages / social networking platforms / mass media / e - commerce / social networks / social network / online communication / mass media advertising / /
Organization
E-Finance Lab Frankfurt / Department of Commerce / University of Frankfurt / Marketing and Service Management Kühne Logistics University / American Marketing Association / Marketing and Innovation Kühne Logistics University / /
Person
Skiera / Daniele Mahoutchian / Nadine Schmidt / Galeotti / Oliver Hinz / Van den Bulte / Philipp Schmitt / Lucas Bremer / Christian Messerschmidt / Jan U. Becker / Carsten Takac / Katharina Schnell / Martin Spann / Christian Barrot / / /
Position
hunter / Assistant Professor / analytical model / Porter / Professor of Information Systems esp / corresponding author / /
Technology
cellular telephone / simulation / Viral Marketing / digital video / /
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