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Consumer behaviour / Product management / Marketing / Conjoint analysis / Scale / Choice modelling / Cross-validation / Validity / Ordinary least squares / Statistics / Market research / Psychometrics
Date: 2014-05-21 00:34:11
Consumer behaviour
Product management
Marketing
Conjoint analysis
Scale
Choice modelling
Cross-validation
Validity
Ordinary least squares
Statistics
Market research
Psychometrics

Cross-Validation Assessment of Alternatives to Individual-Level Conjoint Analysis: A Case Study

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