The Long-Term Impact of New-Product Introductions and Promotions On Financial Performance and Firm Value Koen Pauwels1 Jorge Silva-Risso2 Shuba Srinivasan3

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Date: 2014-02-07 20:30:52 New product development Product development Systems engineering Marketing research Marketing mix modeling Perfect competition Marketing Innovation Business		The Long-Term Impact of New-Product Introductions and Promotions On Financial Performance and Firm Value Koen Pauwels1 Jorge Silva-Risso2 Shuba Srinivasan3 Add to Reading List Source URL: www.anderson.ucla.edu Download Document from Source Website File Size: 274,65 KB Share Document on Facebook

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