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Product management / Voice of the customer / Anticipatory thinking / Quality function deployment / New product development / Marketing management / Service design / Digital strategy / Customer experience / Business / Management / Marketing


The Voice of the Customer
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Document Date: 2011-05-22 11:05:48

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File Size: 151,22 KB

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City

New York / Chicago / Cambridge / /

Company

Southwest Airlines / Brunswick / Gerald M. Katz Applied Marketing Science Inc. / Robert L. Klein Applied Marketing Science Inc. / Steven P. Gaskin Applied Marketing Science Inc. / /

Facility

University of Utah Salt Lake City / University of Chicago Press / Massachusetts Institute of Technology Cambridge / The Theater Building / /

IndustryTerm

bus transportation serve / advertising copy / oil-drilling equipment / oil-drilling platforms / food / /

Movie

Offers / /

Organization

MA USA Abbie Griffin David Eccles School of Business / University of Utah Salt Lake City / School of Management / Massachusetts Institute of Technology / Institute of Technology Cambridge / University of Chicago Press / MIT / /

Person

John R. Hauser / Sloan Courseware / Abbie Griffin David / /

Position

representative / Hierarchical Structure The average marketing manager / marketing manager / software designer / /

ProvinceOrState

Massachusetts / /

SocialTag