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Science / Anatomy / Emerging technologies / Advertising research / Brain / Electroencephalography / Advertising / Neuroscience / Biology


Brain-wave advertising research Martin James Advertisers are growing more interested in neuroscience in their never-ending efforts to improve advertising effectiveness. The ardour of advertisers to adopt the technical to
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Document Date: 2011-06-27 01:53:53

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Company

Celsius Research / /

Facility

Gestalt camp / /

IndustryTerm

advertising researchers / Brain-wave advertising research / advertising experience / on-line advertising testing system / advertising testing / advertising creatives / advertising effectiveness / pre-testing systems / /

Person

Martin James Advertisers / Martin James / /

Position

managing director / /

PublishedMedium

The Australian Financial Review / /

Technology

neuroscience / /

SocialTag