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Advertising / Real Time Bidding / Quantcast / DoubleClick / Sell Side Platform / HTTP cookie / AdWords / Ad exchange / Advertising network / Internet / Computing / Internet marketing


New front cover (Blue Arrows)
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Document Date: 2012-10-02 06:02:11

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File Size: 1,65 MB

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City

READING / Development / /

Company

International Data Corporation / comScore / Google / /

Country

United Kingdom / /

Currency

USD / /

IndustryTerm

preferred bidding technology / display advertising studies / real-time bidding / real-time auction technology / search engines / real-time auction / display advertising / black box algorithms / real-time infrastructure / real-time display / begun refashioning display advertising / search engine / search advertising / online users / /

Organization

Mix & Match Integrated Airline Charity / SPECIFIC AUDIENCE IN AN AUTOMATED WAY Agency / European Union / /

Person

Michael McFaul / Quantcast / Shannon Sieve / Phil Macauley / /

Position

CPA / Managing Director / Head of AdX Buyer Development / Agency RT / /

PublishedMedium

BusinessWeek / /

Technology

preferred bidding technology / real-time auction technology / search engine / black box algorithms / /

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