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Electronic Arts / Marketing / Business / Public relations / Video game development / Corporate communication


Budget Cut: A case study for belt-tightening times James L. Horton Special thanks for contributions to this article go to Don Bates, Instructor and Founding
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Document Date: 2009-01-10 08:42:47


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File Size: 51,44 KB

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Company

Microsoft / /

Currency

USD / /

Facility

University Graduate School / /

Holiday

New Year's Day / /

IndustryTerm

communications platforms / travel budget / less travel / careful management / communications industry / media relations / travel/entertainment budget / daily web postings / corporate communications / authorized travel service / corporate media relations / public relations / business media / /

Organization

George Washington University Graduate School / /

Person

Master / James L. Horton / Rick Gould / Don Bates / /

Position

corporate media relations manager / VP / VP of communications / events manager / The events manager / VP of corporate communications took the challenge / manager / employee communications manager / Marketing VP / budget analyst / secretary / events manager and staff writer / staff writer / managing partner / investor relations manager / CEO / manager of marketing media relations / corporate communications manager / The Marketing VP / Instructor and Founding Director / marketing manager / VP of corporate communications / The web manager / Epilogue The VP of corporate communications / corporate communications manager and staff writer / VP of marketing / COO / /

Technology

pdf / /

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