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Brand management / American cuisine / Beef / Meat / Brand equity / Becker–DeGroot–Marschak method / Willingness to pay / Steak / Brand / Marketing / Food and drink / Identification


Willingness-to-Pay for Fresh Brand Name Beef Eve J. Froehlich,1 Jared G. Carlberg2 and Clement E. Ward3 1 Policy Economist, Agriculture and Agri-Food Canada, [removed]Main Street, Winnipeg, Manitoba R3C 3G7 (phone: 204-98
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Document Date: 2011-01-21 15:16:55


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File Size: 1,55 MB

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