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Communication / Design / Graphic design / Association of National Advertisers / Public relations / Content analysis / Communication design / Advertising / Business


Document Date: 2007-07-09 20:42:12

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City

Plymouth / Mahwah / Neuendorf / New York / Sydney / Measurement / London / /

Company

New York Post / Media Monitors / Archipelago Press / Surveillance Data Inc. / Lawrence Erlbaum Associates / Needham / CARMA International / /

Country

Australia / United Kingdom / United States / /

Currency

USD / pence / /

Event

M&A / /

Facility

Chartered Institute of Public Relations / UK Institute of Public Relations / University of Missouri / Institute of Public / Institute of Public Relations / The Public Relations Institute of Australia / University of Miami / Public Relations Institute of Australia / University of Technology Sydney / Canberra University / /

IndustryTerm

equivalent media advertising cost / respective media advertising rates / media content / casual advertising rates / equivalent advertising / public relations industry / creative well-presented advertising / public relations activities / particular product / similar advertising / media analysis / editorial media coverage / advertising equivalency / control / advertising campaigns / advertising equivalency score / important media / public relations handbook / media monitoring / low priority media / creative advertising / media portrayals / appropriate media / research comparing advertising / irrelevant media / editorial print media coverage / i.e. media / advertising cost equivalents / public relations success / gross advertising values / editorial media content / media studies / advertising-editorial equivalency arguments / advertising industry / http /

Organization

Institute for Public Relations / Chartered Institute of Public Relations / University of Missouri / University of Technology Sydney / Advisory Board / American Management Association / UK Institute of Public Relations / Institute of Public / Advertising Federation of Australia / International Public Relations Association / University of Miami / Association for Measurement and Evaluation of Communication / Canberra University / Public Relations Institute of Australia / Australian Association of National Advertisers / /

Person

Bruce Jeffries-Fox / Emeritus Jim Grunig / Boyd-Barrett Den Bulck / Carl Ruff / Don Bartholomew / Don Stacks / Mark Weiner / Van Den Bulck / Jim Macnamara / Harold Lasswell / Walter Lindenmann / David Michaelson / Jim Grunig / Katie Paine / /

Position

Professor in Public Communication / author / CEO / Professor Emeritus / Professor / Researcher / consultant / journalist / /

ProvinceOrState

Virginia / Missouri / Pennsylvania / Florida / Massachusetts / New Hampshire / /

PublishedMedium

the New York Post / /

Region

Asia Pacific / /

URL

http /

SocialTag