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Marketing / Economy / Microeconomics / Brand management / Product management / Double jeopardy / Brand loyalty / Brand / Consumer behaviour / Marketing strategy / Positioning
Date: 2014-01-31 13:20:02
Marketing
Economy
Microeconomics
Brand management
Product management
Double jeopardy
Brand loyalty
Brand
Consumer behaviour
Marketing strategy
Positioning

xii Preface These patterns are valuable knowledge. It’s often thought that great marketing strategy is obvious—with hindsight everyone can see what you

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