San Francisco / Los Angeles / Tampa / Regional Community / /
Company
Samuels & Associates Inc. / Salazar Consulting Group Inc. / /
Facility
University of South Florida / Public Health Institute / Florida Prevention Research Center / /
IndustryTerm
media advocacy / healthy food / /
NaturalFeature
Central Valley / /
Organization
United States Department of Agriculture / Central Coast Project LEAN Chapter / University of South Florida / Social Marketing Approach Chapter / California Department of Health Services / Florida Prevention Research Center / California Project LEAN Experience Chapter / Recommendations Chapter / school board / Public Health Institute / Centers for Disease Control and Prevention / California Project LEAN’s mission / /
Person
Jennifer Robertson / Susan Donohue / Anne Patterson / Melissa Guerra Martinez / Lisa Craypo / Kathy Embertson / Karen Ratcliff / Bonnie Broderick / Karen Black / Corina Easley / Susan Klucker / Steve Shive / Melissa Guajardo / Maria Boyle / Andrea Giancoli / Susan Horne / Johanna Asarian-Anderson / Nestor Martinez / Michelle Neyman / Alan Andreason / Karen Bertram / Peggy Agron / Marnie Purciel / Erika Takada / Cindy Young / Kary Pedeupe / Beth Thompson / Patty Minami / Joan Gustavson / Joan Rupp / Sarah Samuels / Melissa Martin Sierra Cascade / Mary Foley / Linda Ferber / Holly Weber / Janine Nuñez Robinette / Jeanne Silberstein / Paula Benedict / Norma Molina / Bonnie Salazar / Sonja J. Vega / Joyce Houston / Vera Ibarra Gold Coast / Cyndi Guerra Walter / Kim Puckett / Eddy Jara / / /
Contents Acknowledgements Chapter I. Introduction 1.1 California Project LEAN Background 1.2 How to Use This Manual 1.3 The Social Marketing Approach to Nutrition and Healthy Behavior Change