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Target audience / Market segmentation / Target market / Integrated marketing communications / Marketing ethics / Marketing / Business / Social marketing


Microsoft Word - CORPUS WP 3 KU Social Marketing Final version
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Document Date: 2012-08-02 08:32:16

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File Size: 410,76 KB

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City

San Francisco / Munich / /

Facility

University of Applied Science Bielefeld September / UNIVERSITY OF APPLIED SCIENCES BIELEFELD / /

IndustryTerm

media uses / e.g. car complacents / travel awareness campaign guide / distinct car user groups / car travel / social marketers / travel campaigns / car user segments / car users / mobility services / travel behaviour segments using attitude theory / car use / travel awareness / /

Organization

UNIVERSITY OF APPLIED SCIENCES BIELEFELD / University of Applied Science Bielefeld / /

ProvinceOrState

Oregon / California / /

URL

http /

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