University of Wisconsin Extension / North Central Regional Center / University of Minnesota Extension / University of Wisconsin-Extension / University of Wisconsin-Madison / /
IndustryTerm
cooperative advertising / car shows / retail shops / long-term communications / public relations / Media coverage / communications plan / retail traffic / /
Organization
University of Wisconsin Extension / Ohio State University / University of Minnesota Extension / National Trust for Historic Preservation / Historic Preservation’s National Main Street Center / University of Wisconsin / National Trust Main Street Center / North Central Regional Center for Rural Development / Wisconsin Department of Commerce / /
Person
Christopher Johansen / Dale Erlandson / Todd Barman / Bill Ryan / /
Image, Branding and Marketing This section of the toolbox uses market information gathered in Part I, “Understanding the Market,” to learn about your downtown’s key consumer groups and how to reach and serve them b