Dell / Southwest Airlines / Paine Publishing LLC / Ford Motor Company / General Motors / Thomson Reuters / B2B / Waggener Edstrom / Facebook / Cisco / Acknowledgements The Social Media Measurement Conclave / McDonald’s / Procter & Gamble / SAS / B2C / / /
Facility
University of Miami Elizabeth Rector / University of Southern California Tim Marklein / Chartered Institute of PR / /
IndustryTerm
volunteer / social media effort / measurement solutions / software vendors / communications outcomes / Social media conversation / social media user sentiment / search objective / business to business / individual tools / social media sentiment research / media conversations / automated social media measurement solutions / search strings / food products / social media monitoring tools / media measurement / social media measurement reports / Social media engagement / social media sentiment / media channels / panel-based measurement solutions / communications efforts / public relations efforts / social media objectives / social media / online discussion / social media content sources / social media data / digital media / social media measurement / online population / search queries / social media metric / social media definitions / social network / /
Organization
Institute for Public Relations / International Association of Business Communicators / Digital Analytics Association Standards Committee / #SMMStandards Conclave Standard / #SMMStandards Conclave / Public Relations Society of America / Council of PR Firms / Mouth Marketing Association / University of Miami / Public Relations and Communications Management Society for New Communications Research / IPR Measurement Commission / Chartered Institute of PR / Evaluation of Communications / Global Alliance for Public Relations / Digital Analytics Association / University of Southern California / Standards Committee for WOMM Standard / International Association for Measurement and Evaluation of Communications / Conclave Standard / /
Person
Molly McKenna / Eric Swayne / Fay Brooks Thomas / Burrelles Joseph Shantz / Eve Stevens / David Geddes / Ned Kumar / Brad Fay / Angela Jeffrey / Sean Williams / Ashley Pettit / John Stieger / Jackie Matthews / Adam Burns / Philip Sheldrake / Eric Feinberg / Fadl Al Tarzi / John Lovett / Sarah Farebrother / Phillip Sheldrake / Tim Marklein / Angie Jeffrey / Aaron Heinrich / Mark Weiner / Jen McClure / Neil Beam / Linda Schumacher / Darrin Wood / Linda Rutherford / Nick Necsulescu / Pauline Draper-Watts / Kristen Smith / Jeff Doak / Johna Burke / Anna Long / Diane Lennox / Scott Monty / Don W. Stacks / Katie Paine / Richard Bagnall / /
Position
initial actor / program manager / President / speaker / WCG Coordinator / author / CEO / DAA Standards Co-Chair / Porter / member / /
Introduction: The Conclave is a broad coalition of B2B and B2C companies, PR and Social Media Agencies, and Industry associations that work with paid, owned and earned social media. It initially convened in Durham, NH i