![Electronic commerce / Population / Public economics / Generation Y / Business-to-business / Generation / Business marketing / Baby boomer / Online shopping / Demographics / Marketing / Demography Electronic commerce / Population / Public economics / Generation Y / Business-to-business / Generation / Business marketing / Baby boomer / Online shopping / Demographics / Marketing / Demography](https://www.pdfsearch.io/img/8e5522aa53c698b1b5fcc5c5a33b5b33.jpg) Date: 2015-03-03 13:41:47Electronic commerce Population Public economics Generation Y Business-to-business Generation Business marketing Baby boomer Online shopping Demographics Marketing Demography | | To buy or not to buy? How Millennials are reshaping B2B marketing IBM Institute for Business Value Executive Report
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