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 Date: 2015-03-03 13:41:47Electronic commerce Population Public economics Generation Y Business-to-business Generation Business marketing Baby boomer Online shopping Demographics Marketing Demography |
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| First Page | Document Content | |
|---|---|---|
Date: 2015-03-03 13:41:47Electronic commerce Population Public economics Generation Y Business-to-business Generation Business marketing Baby boomer Online shopping Demographics Marketing Demography |
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To buy or not to buy? How Millennials are reshaping B2B marketing IBM Institute for Business Value Executive Report